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2024-11-13 09:40:19 UTC
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Permalinkwon the White House as the networks audience tuned away from its left-
leaning coverage, according to a report.
The Comcast-owned cable news channel which drew a daily average of 1.1
million viewers throughout October saw its audience shrink to a daily
average of 736,000 on the Wednesday, Thursday and Friday after Election
Day, according to Nielsen Media Research data reported by Fox News.
That amounted to a 31% drop following Trumps decisive victory, in which
he swept the popular vote and all seven key swing states. Meanwhile, Fox
News ratings surged a whopping 61% during the same period, according to
Nielsen data reported by Fox.
MSNBC was hit hardest during the primetime hours between 8 p.m. and 11
p.m.
Viewership of its primetime shows including Alex Wagner Tonight,
All In With Chris Hayes and The Last Word With Lawrence ODonnell
dropped 54% to 808,000, according to Nielsen data. Thats after the
network averaged 1.8 million viewers in the coveted time slot throughout
October.
The losses are a sharp turnaround from Election Day, when MSNBCs
election night coverage, anchored by Rachel Maddow, averaged 6 million
viewers, besting CNNs 5.1 million viewers, according to Nielsen data.
Fox News came out on top on election night with 10.3 million viewers
between 8 p.m. to 11 p.m. Eastern time on Tuesday, according to data.
Sharon Waxman, a former correspondent for The New York Times and founder
of Hollywood news site The Wrap, argued that the media needs a total
rethink after the election.
If youre like me, you havent turned on the news since last Tuesday
when Donald Trump won the election, Waxman wrote for The Wrap on
Sunday. Personally, I cant bear to listen to another minute of wisdom
from Joy Reid, my friend Lawrence ODonnell or the admirable Rachel
Maddow.
Im not saying Ill never watch or listen again. But am I alone here?
my entire body recoils from listening to more claptrap from the same
claptrapping apparatus, Waxman wrote.
MSNBCs primetime ratings in the days after the election have fallen 51%
from its year-to-date totals. Fox News ratings rose 58% in the same
period, according to Nielsen data.
https://nypost.com/2024/11/12/media/msnbc-ratings-plunge-after-trump-
election-victory/